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Question
Microeconomics
Posted 9 months ago

What is a key assumption of rational consumer choice theory?
Choose 1 answer:
(A) Consumers maximize profit
(B) Consumers spend their money on the cheapest goods
(C) Consumers leave some of their budget unspent
(D) Consumers are satisficers
(E) Consumers maximize total utility
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Answer from Sia
Posted 9 months ago
Solution
a
Rational Consumer Choice Theory: This theory assumes that consumers aim to maximize their total utility given their budget constraints
b
Key Assumption: The key assumption is that consumers make choices to maximize their total utility, not necessarily to maximize profit, spend on the cheapest goods, leave budget unspent, or be satisficers
Answer
(E) Consumers maximize total utility
Key Concept
Rational Consumer Choice Theory
Explanation
The key assumption of rational consumer choice theory is that consumers aim to maximize their total utility given their budget constraints. This means they allocate their resources in a way that provides them with the highest possible satisfaction.

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